Commercial and branding

Commercial and branding photography

The importance of images on the web

The business card of an online business? Today it is definitely the visual content. In the enormous choice available online, making a difference is essential to get your own little slice of the market.

Sometimes a well ranked website does not mean being a successful business. Do you know what the "conversion rate" is? The conversion rate is simply the percentage of visitors who complete the purchase (or contact their owner, if this is the goal). If those who come across your leaflets, brochures or website decide to turn to others to get the same service, probably your communication needs a bit of improvement

The problems of visual content are not to be underestimated.

Do not forget:

93% of human communication is non-verbal

People remember 80% of what they see and 20% of what they read

67% of consumers admit to give great importance to images during the purchase

When a potential customer comes across a picture that conveys the wrong message, out of context or simply low quality, the chances that he’ll opt for something else looks somewhere else, are really high.  "A picture is worth a thousand words", very true. But it must be the right one. That's why more and more companies are choosing to rely on a branding photographer.

Because it is not enough to be online, you need to build an image of yourself and your business that meets the criteria of consistency, reliability and high quality of service.

What is a branding photographer and how can I help you?

I now offer branding photography to help businesses looking to improve their presence on the web and their business.

My job is to create a high quality images for online and offline use. Pleasant and captivating images, of excellent quality, with contents that perfectly match the core of your business and convey an effective  message in line with the products or services you offer: images that speak for you and able to convey the value of your company.

If the conversion rate of your website is struggling to grow and you do not know how to give your business that kick, you probably have a problem with visual content. The truth is that the best way to communicate with your potential customers is to show visually - not (just) tell! - what you are offering. And I can help you do it.

I’d like to remark the fact that I was chosen as the primary photographer for the Cutty Sark and Royal Greenwich Museum half term campaign which I’m very proud of. My photos have been displayed in numerous train stations and also on the Metro and Evening Standard. I’ve also worked for various local smaller business, providing headshots together with more lifestyle images.

Meanwhile, here you can look at some examples of my most recent works.