Commercial and branding

London Commercial and branding photographer

The business card of an online business? Today it is definitely the visual content. In the enormous choice available online, making a difference is essential to get your own little slice of the market.

Sometimes a well ranked website does not mean being a successful business. Do you know what the "conversion rate" is? The conversion rate is simply the percentage of visitors who complete the purchase (or contact their owner, if this is the goal). If those who come across your leaflets, brochures or website decide to turn to others to get the same service, probably your communication needs a bit of improvement

When a potential customer comes across a picture that conveys the wrong message, out of context or simply low quality, the chances that he’ll opt for something else looks somewhere else, are really high.  "A picture is worth a thousand words", very true. But it must be the right one.

That's why more and more companies are choosing to rely on a commercial and branding photographer.

Because it is not enough to be online, you need to build an image of yourself and your business that meets the criteria of consistency, reliability and high quality of service.

What does a commerical photographer do?

As commercial photographer I'll create high quality images for online and offline use. Pleasant and captivating images, of excellent quality, with contents that perfectly match the core of your business and convey an effective  message in line with the products or services you offer: images that speak for you and able to convey the value of your company.

If the conversion rate of your website is struggling to grow and you do not know how to give your business that kick, you probably have a problem with visual content. The truth is that the best way to communicate with your potential customers is to show visually - not (just) tell! - what you are offering. And I can help you do it.

ABOUT ME 

I'm Francesca and I've worked for major brands like the Cutty Sark, Royal Greenwich Museum and The Tower Bridge.

My photos have been displayed in numerous train stations and also on the Metro and Evening Standard. I’ve also worked for various local smaller business, providing headshots together with more lifestyle images.